When starting a new business it is necessary to show you and your team in the best of light. Using the soft boxes, surroundings, and just the right pose accomplishes this! The first step is to always make the client feel at ease. Get to know them, perhaps joke a bit to crack a smile, and be confident that you can capture the best images of them.
After that, find the right backdrop. After that, it comes down to the right composition, camera settings, and flash settings.